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　　青島阿迪爾，做更了解中國用戶的車橋企業(yè)（中英雙語版）

農(nóng)機(jī)展會(huì)永遠(yuǎn)都是走訪老友、結(jié)識新友的好地方。記者在2021青島農(nóng)機(jī)展期間也見幾位了農(nóng)機(jī)行業(yè)的老朋友，青島阿迪爾車橋制造有限公司（以下簡稱“青島阿迪爾”）也是其中一位。

不過這次，記者在青島阿迪爾專訪到的是這位老朋友的新掌門——Simone Riondato。從他那里，記者也了解到了青島阿迪爾的一些新動(dòng)態(tài)。

The agricultural machinery exhibition is always a good place to visit old friends and meet new friends.The reporter also met several old friends in the agricultural machinery industry during the 2021 Qingdao Agricultural Machinery Exhibition. Qingdao ADR Axle Manufacturing Co., Ltd. (hereinafter referred toas "QADR") is also one of them. But this time, the reporter interviewed the new head of QADR-Simone Riondato, from whom, the reporter also learned some new developments of QADR.

新，煥發(fā)新機(jī)

New head, radiate new vitality

換帥，更多地會(huì)為企業(yè)帶來新的發(fā)展理念，以及激情和熱情。

A change of command will bring more new development concepts, as well as passion and enthusiasm to the enterprise.

Simone Riondato在疫情前接任總經(jīng)理一職，可以說上任以來面臨的壓力可是不小。不過從和他的談話中可以感受到他的堅(jiān)定。上任以來他始終專注于戰(zhàn)略思考，將自己的潛力建立在對業(yè)務(wù)的未來和分析的愿景上，并輔之以對持續(xù)學(xué)習(xí)和改進(jìn)的深切需求。

This Italian (Simone Riondato) took over as the general manager before the epidemic. It can be said that the pressure he has faced is not small. However, he can feel his firmness from the conversation with him. Since taking office, he has always focused on strategic thinking, building his potential on the vision of the future and analysis of the business, supplemented by the deep need for continuous learning and improvement.

如何提高員工的執(zhí)行力，是衡量管理水平和技巧的一個(gè)方面。據(jù)了解，Simone Riondato到任后積極開發(fā)新市場并圍繞客戶設(shè)計(jì)組織，讓員工參與進(jìn)來，充分調(diào)動(dòng)了員工的進(jìn)取心和熱情，在稍顯艱難的大環(huán)境下，為公司和社會(huì)都創(chuàng)造了利益。

How to improve the execution of employees is one aspect of measuring management level and skills. It is understood that after Simone Riondato took office, he actively developed new markets and designed the organization around customers, allowing employees to participate, which fully mobilized the employees’ initiative and enthusiasm, and created benefits for the company and society in a slightly difficult environment.

長，順勢成長

Grow, grow with the advantage

作為一家源自于意大利的配套件，來到中國近15年的青島阿迪爾早已不算外來戶。

As an accessory part company from Italy, QADR has been in China for nearly 15 years, is no longer considered a foreigner.

從阿迪爾進(jìn)入中國起就十分重視中國市場，引入中國市場的產(chǎn)品與在歐洲市場產(chǎn)品的推出都是同步的。

Since ADR entered China, it has attached great importance to the Chinese market. The products being introduced into the Chinese market and the products being launched in the European market are synchronized.

高起點(diǎn)并不代表能高枕無憂。隨著中國市場的不斷成長，青島阿迪爾也在迅速成長中。

A high starting point does not mean that you can sit back and relax. As the Chinese market continues to grow, QADR is also growing rapidly.

近兩年，雖然國內(nèi)外市場都存在很多不確定因素。但青島阿迪爾對中國市場和對外出口情況依然相當(dāng)樂觀，而且這不是盲目的樂觀。

In the past two years, although there are many uncertainties in the domestic and foreign markets. But QADR is still quite optimistic about the Chinese market and foreign exports, and this is not blindly optimistic.

目前，青島阿迪爾的出口市場主要集中在歐洲、北美、澳洲、東南亞、西亞和東亞等。而國內(nèi)外訂單都在保持增加之勢。

At present, QADR export markets are mainly concentrated in Europe, North America, Australia, Southeast Asia, West Asia and East Asia. And domestic and foreign orders are maintaining an increasing trend.

下一步，則更加體現(xiàn)平衡發(fā)展、雙腿發(fā)力。一方面是發(fā)展國內(nèi)市場，進(jìn)一步提升品牌擔(dān)當(dāng)，記者也看到有不少國內(nèi)外知名企業(yè)都與其有合作關(guān)系；另一方面則是面向亞太市場，進(jìn)一步提升和鞏固市場地位。

In the next step, it will reflect balanced development and exert strength in both legs. On the one hand, it is to develop the domestic market and further enhance its brand responsibility. The reporter has also seen that many well-known domestic and foreign companies have cooperative relationships with it; on the other hand, it is facing the Asia-Pacific market to further enhance and consolidate its market position.

很多國際品牌來到中國發(fā)展后，或多或少的會(huì)表現(xiàn)出水土不服。更多時(shí)候是因?yàn)椴荒芗皶r(shí)應(yīng)對國內(nèi)市場的變化。

Many international brands come to China, they will more or less show dissatisfaction. More often, it is because they cannot respond to changes in the domestic market timely.

就如，國內(nèi)拖車市場分為公路用和非公路用產(chǎn)品。有些制造商，特別是車軸類制造商，不斷將公路用產(chǎn)品向非公路用產(chǎn)品延伸，特別是大型載重拖車，也就是所謂的“新農(nóng)機(jī)”。其實(shí)在中國，有很多大玩家都在做這方面的工作。

面對這樣的變化，青島阿迪爾也給出了自己的答案。

For example, the domestic trailer market is divided into on-road and off-road products. Some manufacturers, especially axle manufacturers, continueto extend road products to off-road products, especially large-scale heavy-dutytrailers, which are the so-called "new agricultural machinery." Infact, in China, many big players are doing this work. Faced with such changes,  QADR also gave his own answer.

據(jù)記者了解，ADR也在不斷提升公路用產(chǎn)品。但其在農(nóng)機(jī)產(chǎn)品方面，一直有著更為扎實(shí)的基礎(chǔ)。

According to the reporter's understanding, ADR is also constantly improving road products. However, it has always had a more solid foundation in terms of agricultural machinery products.

變，應(yīng)對市場變化

Change, change with response to market changes

在產(chǎn)品創(chuàng)新方面，記者從多年前第一次接觸青島阿迪爾就了解到，青島阿迪爾與主機(jī)廠、合作伙伴一起工作，從產(chǎn)品設(shè)計(jì)開發(fā)之初就參與相關(guān)零部件的設(shè)計(jì)。與合作伙伴聯(lián)手進(jìn)行產(chǎn)品研發(fā)，正是青島阿迪爾給客戶提供的最佳解決方案。

In terms of product innovation, the reporter learned from the first contact with QADR many years ago that QADR works with OEMs and partners, and has participatedin the design of related parts from the beginning of product design and development. Cooperating with partners for product research and development is the best solution QADR providing to customers.

針對于新時(shí)期的新型終端用戶，配件制造商也不能再置身事外。

For the new end-users in the new era, accessory manufacturers can't stay aloof either.

記者也知道有不少配套件生產(chǎn)企業(yè)，會(huì)同主機(jī)企業(yè)一樣，不定期舉辦演示、推介活動(dòng)，走近終端用戶。

The reporter also knows that many accessory manufacturers, like host companies, hold demonstrations and promotion activities from time to time to approach end users.

其實(shí)，在給客戶提供鋼圈輪胎產(chǎn)品的同時(shí)，青島阿迪爾也提供配合件的打包服務(wù)，這樣勢必能降低潛在問題的出現(xiàn)，保證了終端用戶的使用體驗(yàn)。此外，他們也將拜訪終端用戶提上了日程，以便于了解一線需求，同時(shí)協(xié)助合作伙伴做出更好的設(shè)計(jì)方案。

In fact, while providing customers with steel rim and tire products, QADR also provides packaging services for matching parts, which is bound to reducethe occurrence of potential problems and ensure the end user's experience. In addition, they also put on the schedule to visit the end users, so as to understand the first-line needs, and at the same time assist the partners to make better design plans.

另一方面，近兩年，無論是整機(jī)，還是配套件，智能化無疑是農(nóng)機(jī)行業(yè)的熱詞。越來越多的“90后”終端用戶，追求的是效率、舒適、安全等。青島阿迪爾也聚焦于終端用戶，收集用戶體驗(yàn)，以不斷提高產(chǎn)品各方面表現(xiàn)。

On the other hand, in the past two years, whether it is the complete machine or the accessory parts, intelligence is undoubtedly a hot word in the agricultural machinery industry. More and more "post-90s" end users are pursuing efficiency, comfort, and safety. QADR also focuses on end users and collects user experience to continuously improve product performance in all aspects.

也由此給制造企業(yè)提出了更高的要求。在這方面，青島阿迪爾也在智能化、自動(dòng)化方面有了也已經(jīng)有了成熟的解決方案。同時(shí)，也在降低宕機(jī)時(shí)間、加快交付速度方面進(jìn)行升級。

This also puts forward higher requirements for manufacturing companies. In this regard, QADR also has mature solutions in terms of intelligence and automation. At the same time, it is also upgrading in terms of reducing downtime and speeding up delivery.